Employee Social Portal Design
We had the unique opportunity to lead a creative design initiative for a specialized social application tailored for Chanel’s employees. This project involved developing an Instagram-style app focused on enhancing internal communication across global Chanel stores—from Singapore to New York. The app’s primary function was to streamline the sharing of merchandising photos and related knowledge, thereby fostering a cohesive brand approach regardless of geographical location.
The project also encompassed the design of an internal employee portal that integrated seamlessly with the social app. My role centered on creating intuitive, user-friendly interfaces that encouraged active participation and engagement among Chanel’s staff. By leveraging modern design principles and focusing on a clean, accessible layout, the portal was crafted to enhance user experience significantly.
Key Features
- Custom News Carousel: Real-time updates within the company, enabling employees to stay informed with the latest internal news and announcements.
- Brand Buzz: A dedicated feature for sharing external news about Chanel’s market presence, keeping employees aligned with the brand’s global impact.
- Personalized Quick Links: Streamlined access to essential resources, allowing employees to customize their workspace for efficiency.
- Merchandising Photo Sharing: Tools to enable consistent visual standards across global stores, promoting brand consistency.
- Employee Portal Integration: A unified platform combining the social app with internal resources for a seamless user experience.
The Results
- Increased Employee Engagement: The app significantly boosted internal communications, leading to higher levels of engagement and a stronger sense of community among employees.
- Enhanced Brand Consistency: The focus on visual merchandising tools ensured that all Chanel stores maintained consistent visual standards globally.
- Improved Efficiency: The user-friendly portal design reduced the time employees spent searching for information, allowing them to focus on core duties.
- Positive Feedback: Employees appreciated the personalized content and the ‘Brand Buzz’ feature, which kept them informed and motivated.
- Streamlined Processes: The project successfully enhanced internal processes, improving both employee satisfaction and operational efficiency without compromising Chanel’s luxurious brand identity.