Redefining FNBO’s Digital Experience for Younger Customers

The First National Bank of Omaha (FNBO) sought to revamp its digital experience, targeting a younger, more tech-savvy demographic. Recognizing that younger generations engage with banking in fundamentally different ways than previous ones, FNBO aimed to create a user-friendly, forward-thinking web platform. They needed validation that their new design direction would meet the evolving expectations of this audience, ensuring the platform’s relevance and functionality.

The Approach

In collaboration with FNBO’s design thought leaders, we focused on validating the design direction through an iterative process. We developed high-fidelity prototypes using modern prototyping tools, which were tested across various user personas to understand the effectiveness of the design. We carefully considered user feedback from multiple testing sessions, focusing on features that would resonate with younger users—such as streamlined navigation, intuitive interfaces, and personalized banking features.

The Result

The validation process helped FNBO confirm the design direction and provided actionable insights for refining the digital platform. Through continuous user testing, we ensured that the platform’s features aligned with the expectations of the younger demographic. The final product positioned FNBO as a modern, digitally agile financial institution, fostering stronger engagement with a new generation of users.