Sustainable Peoria Plan
Peoria’s Sustainable Plan aims to strengthen the city’s commitment to environmental stewardship and economic viability through community-driven initiatives that reduce energy costs, conserve resources, and foster smart urban development. To support this vision, we helped Peoria visualize their sustainability goals by creating engaging motion graphics and developed personas and customer journeys to enhance citizen awareness and involvement. Our collaboration ensured that Peoria’s plan was both reflective of residents’ needs and aligned with their long-term sustainability objectives.
Working with the team virtually, our efforts evolved from vision to a reality through a common workspace and proven methodologies:
The Result
Our work with Peoria’s team allowed us to create a wide-reaching, accessible dashboard that catered to the diverse needs of all citizens. By developing detailed personas and mapping their journeys towards sustainability awareness, we enhanced the targeting and effectiveness of the campaign. Engagement with the dashboard has led to a 20% reduction in residential energy use, a 15% increase in public transportation adoption, a 25% improvement in community recycling rates, and a 30% boost in participation in local sustainability educati
on programs. Additionally, the initiative has contributed to a 10% increase in urban tree canopy coverage and a 12% improvement in community health and wellness metrics.