Targeted Insights for Platform Transformation for America Fujikura Ltd (AFL)

AFL needed a comprehensive evaluation of its digital ecosystem to identify gaps and opportunities for improvement. The company’s digital platforms were not fully optimized, resulting in inefficiencies and a lack of alignment with user needs and business objectives.

The Approach

We conducted a detailed digital assessment, starting with a heuristic evaluation of the existing platforms. This was followed by user journey mapping and a competitive analysis to benchmark AFL’s digital presence against industry standards. The assessment highlighted areas for improvement, including platform performance, user experience, and content strategy. We provided a roadmap for digital transformation, prioritizing quick wins and long-term strategic initiatives.

The Result

• Identified Key Gaps: Pinpointed critical areas where the digital platform was underperforming.
• Strategic Roadmap: Developed a clear, actionable plan to enhance AFL’s digital presence, focusing on immediate improvements and future growth.
• Improved Performance: Recommendations led to performance optimizations, resulting in faster load times and a smoother user experience.
• Alignment with Business Goals: Ensured that the digital platforms were aligned with AFL’s business objectives, driving better customer engagement and satisfaction.