Empowering Uhlig With a Structured Approach to Product Lifecycle Management

Uhlig, Inc. sought to establish a robust product management organization to drive the development of their Virtual Workflow Solution. The goal was to ensure that product strategies were aligned with customer needs, and that the organization could efficiently manage product lifecycles from concept to deployment.

Uhlig faced challenges in organizing their product management efforts, particularly in integrating customer experience insights into the product development process. They needed a structured approach to building a product management organization that could handle the complexities of modern software development while staying focused on delivering exceptional customer value.

“The best way to predict your future is to create it.” — Peter Drucker

Our Approach

Our consulting team guided Uhlig through the process of setting up a comprehensive product management framework. This involved:

• Organizational Design: We helped Uhlig design a product management organization that could support the development of their Virtual Workflow Solution, incorporating roles such as product managers, UX designers, and agile coaches.
• Product Vision & Roadmap: Collaborated with stakeholders to define the product vision and create a detailed roadmap that aligned with both business objectives and customer needs.
• Customer Experience Integration: Leveraged personas and journey maps to ensure that customer experience was at the forefront of product development, resulting in features that directly addressed user pain points and needs.
• Agile Methodology Implementation: Introduced Agile and Lean software development practices, ensuring that product management teams could respond quickly to changes and continuously improve the product based on customer feedback.

The Result

• Established Product Management Organization: Successfully set up a product management structure that allowed Uhlig to efficiently manage their product lifecycle from ideation to launch.
• Enhanced Customer Focus: Integrated customer experience into the product management process, leading to a product that better met the needs of its users.
• Improved Product Development Efficiency: Implemented Agile methodologies that streamlined the development process, reducing time-to-market for new features.
• Strategic Product Roadmap: Developed a clear and actionable product roadmap that guided the development of the Virtual Workflow Solution, aligning with Uhlig’s long-term business goals.