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Luke Borgnis
Luke Borgnis
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   Customer Experience    Product Management    UX Design    Digital Assessment    Creative Design    
   Customer Experience    Product Management    UX Design    Digital Assessment    Creative Design    
   Customer Experience    Product Management    UX Design    Digital Assessment    Creative Design    

Identify your personas

Map out your customer journeys

Find opportunities no one finds

Create meaningful relationships

Evolve your digital identity

this way

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Years

I work in patterns—human patterns and system patterns. My work connects the two: meaningful insights, elegant design, and experiences that serve both business and people with equal respect.

Customer ExperienceProduct ManagementUX DesignCreative DesignDigital Assessment

25 yrs applied insight

Position
Company
Location
01
Principal Consultant, CX/UX
CDW Digital Velocity
Worldwide
2009 - Present
02
UX Design and Research
OneSpring
Atlanta
2008 - 2009
03
Technology Manager, AVP
Wells Fargo Home & Consumer Finance
Des Moines
2005 - 2008
04
Senior Web Designer
Blue Cross Blue Shield of SC
Columbia
2003 - 2005
05
Design Program Consultant
Knowledge Networks
New York
2001 - 2003
06
Web Design Consultant & Trainer
Chase Manhattan Bank
New York
1999 - 2001
07
Faculty
Long Island University
Brooklyn
1999 - 2001

Expertise

Customer Personas
Customer Journey Maps
Heuristic Review
Product Owner Lifecycle

Luke’s extraordinary work and dedication turned an 8 week assignment into a 3 year vision to build a usability center of excellence within the Home and Consumer Finance Group. Luke’s strong design skills, usability expertise and personal leadership make him a powerful force for organizational as well as UI design change.

Larry Bradshaw

Business Execution Manager | Vice President at Wells Fargo

Besides successfully growing a user centered analysis and design organization from zero to 24 people, Luke has a vision of and enthusiasm for our field. He is very personable and is an excellent communicator, both verbal and written. He cares about and is proficient in helping others to succeed. He maintains a big picture perspective which helps others to focus on what is most important and to have fun. He is extremely intelligent and applies his working knowledge of our field quickly yet maintains excellent quality in his work.

Robert Flax

CUXP, CUA, Lead Usability Engineer at DigiFlight, Inc.

Luke has a strong grasp of user centered design methodologies, true user experience, and usability practices and was excellent in communicating and translating those practices organizationally to other project partners and executives, creating awareness and fostering support for what was considered mostly new and foreign concepts in the analysis & design space. Luke is extremely effective at translating his knowledge in the field to create organizational recognition of UCD and UX paradigms.

Mike Kapler

UX Leader + Designer

Luke’s extraordinary work and dedication turned an 8 week assignment into a 3 year vision to build a usability center of excellence within the Home and Consumer Finance Group. Luke’s strong design skills, usability expertise and personal leadership make him a powerful force for organizational as well as UI design change.

Larry Bradshaw

Business Execution Manager | Vice President at Wells Fargo

Besides successfully growing a user centered analysis and design organization from zero to 24 people, Luke has a vision of and enthusiasm for our field. He is very personable and is an excellent communicator, both verbal and written. He cares about and is proficient in helping others to succeed. He maintains a big picture perspective which helps others to focus on what is most important and to have fun. He is extremely intelligent and applies his working knowledge of our field quickly yet maintains excellent quality in his work.

Robert Flax

CUXP, CUA, Lead Usability Engineer at DigiFlight, Inc.

Awards

Luke has received recognition across various domains for his work as a leader, designer, writer, and artist.

Articles

Your Persona is Embarking on an AI-Accelerated Journey Map
Anecdote from the Field: AI Chat and Rapid UX In the rapidly evolving field of UX consulting, one powerful yet often overlooked phenomenon has transformed…
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Declaring War Against Widgets
Page-level Widgets in Combat The biggest misconception among clients and potential clients is that good UX is achieved at the widget level. Many believe that…
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Facebook’s Libra: the Ol’​ Bait-and-Switch
So, I'm the guy who used to talk too much about Bitcoin and crypto-currencies. I had a mining operation in my garage for several years…
Read More
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    ❝To give real service, you must add something which cannot be bought or measured with money.❞ — Douglas Adams... ❝Service to others is the rent you pay for your room here on earth.❞ — Muhammad Ali... ❝The best way to find yourself is to lose yourself in the service of others.❞ — Mahatma Gandhi... ❝The greatest among you will be your servant.❞ — Jesus...
    ❝To give real service, you must add something which cannot be bought or measured with money.❞ — Douglas Adams... ❝Service to others is the rent you pay for your room here on earth.❞ — Muhammad Ali... ❝The best way to find yourself is to lose yourself in the service of others.❞ — Mahatma Gandhi... ❝The greatest among you will be your servant.❞ — Jesus...
    ❝To give real service, you must add something which cannot be bought or measured with money.❞ — Douglas Adams... ❝Service to others is the rent you pay for your room here on earth.❞ — Muhammad Ali... ❝The best way to find yourself is to lose yourself in the service of others.❞ — Mahatma Gandhi... ❝The greatest among you will be your servant.❞ — Jesus...

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