What is UX?
In short, UX = User Experience.
UX is the science and art of understanding how people interact with a business process–especially as it relates to “new media”–and how the owners of that business process can tailor-fit an experience for their customers that is the centerpiece of a relationship model of doing business.
A popular misconception is that the web is primarily a visual medium and delivers brand identity through how that brand is handled aesthetically. The truth is that the web is primarily an experiential medium and brand value is delivered through how easy or difficult a customer is able to accomplish the goal that they come to a website to achieve.
LaMB UX specializes in delivering top quality visual designs that mirror the “mental model” of your target user groups. By both measuring and understanding actual user behavior, LaMB UX is able to connect with your customers in a way that will separate your web presence from your competitors. We help give you the edge in translating good customer service from your world into cyberspace.